The mission of How To Save Jobs is to help America create 20 to 30 million new jobs in the next five years. It’s ambitious, but necessary. The key element of this program is the How To Save Jobs book, which will be published traditionally, but also distributed in electronic form for free, gifting the book to any member of the general public who wants it.
The How To Save Jobs book starts by answering the question, “How did we get here?” The answer to that question provides a shocking and disturbing look into how changes worldwide have created enormous disruption in the very nature of jobs in America.
The second section consists of recommendations about what we need to do as a country to save jobs. It’s this section that has become the inspiration for four other USSPI programs: America’s Share, the Working From Home Council, the National Skills Database, and the Empowered Patient Initiative.
The third, final section is a series of hands-on tips and techniques, things real people and real companies can do right now to help keep and create jobs — without waiting for anyone in Washington to get it right.
Initial program elements will consist of wide promotion of the book’s message. This has already begun with CNN excerpting the entire first section of the book over a period of months. Next will be an online presence, with discussion forums to foster community involvement. Finally, the program may set up a series of workshops or train-the-trainer programs to teach some of the lessons of How To Save Jobs and empower individuals and small businesses to be more successful.
From the Introduction
How To Save Jobs author David Gewirtz writes:
This book is about how to create and save jobs. Believe it or not, there’s not a single book out there that specifically focuses on job creation and preservation — until now.
Interestingly enough, our jobs problem isn’t just due to the bank crash of late 2008. Oh, no. Our jobs problem runs much deeper and it’s a story of greed, bad decisions, and desperately hungry people trying to eke out a better life. This is an American story. Many of the challenges America faces today are the result of new and game-changing competition from other parts of the world.
This book tells that story. It’ll help you understand the truly shocking factors that are fundamentally contributing to the fix we find ourselves in right now. It’ll help you understand how to think about the problem. And it’ll help you understand what’s necessary to remedy the problem on both a national policy level and on an individual level.
You’ll learn about what we’ll need to do as a country to prepare for the realities of living on what’s essentially a different planet from the one our parents lived on. And you’ll learn what you can do as either an individual, an employee, a manager, or a business leader to help yourself, your family, and your company.
This book is intended for many different kinds of readers. If you’re an owner of a small business, this book is perfect for you. It’ll give you some tactical tools for day-to-day success and some other tools for emergency triage.
If you’re an employee, this book can help you in two ways. First, it can help you provide ideas to your management and look for ways you can improve your company at every level. Second, it can help you think like an owner and help you join the ranks of those creating jobs — even if that job is your own.
No longer do we need to simply grow up and get a good job. We live in a world where we can make a good job. In fact, we now live in a world where the only way we’ll solve our employment problems is if millions of people create their own jobs. This book will help you do just that.
If you’re a policy maker, a senior executive, a division manager, or a department manager at a Fortune 500 company, this book is perfect for you as well. I’ve spent years working with some of the largest companies, helping them to collaborate, communicate, and develop competitive strategies. A large company (and a large nation) is like a very large ship — it takes a while to turn.
But some of the very largest ships have Azipods — azimuth thrusters — special propellers mounted on steerable pods. Because the Azipod can rotate in any direction, it can provide thrust in any direction. Instead of waiting for a ship to complete a long, arcing turn to change its direction or propulsion, an Azipod simply turns on its axis and the ship responds nearly instantly.
Even the very largest of ship, if equipped with Azipods, can turn on a dime. It’s no longer true that very large ships must turn very slowly. Likewise, it’s not true that the very largest of companies (or even a country) must take forever to change course. If you read this book, I’ll help you learn how you can pilot your enterprise as if it had Azipods installed.
You’ll be able to turn your company (regardless of size) in the direction it needs to go, quickly, intelligently, and responsibly. And then you won’t just be saving jobs — including, quite possibly, your own — you’ll be creating new ones.
This book is about helping your business work better. It’s about helping you change the things you need to change so your company can perform more effectively. But if you’re going to have a vibrant business that thrives over the long haul, you’re going to need to build a business that’s flexible, that can take a hit here, fix a problem there, recalculate, regroup, redouble its efforts, and reap the rewards.
This book will help you refine, reinvent, and reinvigorate your business. Because, really, that’s the key to creating and keeping jobs. You need to have a vibrant, successful, flexible enterprise and, if you do, you’re going to clearly need people to make it work.
Jobs are the natural by-product of a successful company. People are not products, but you need great products and great services to provide value to your customers. When you do, when you provide value on a regular basis, then you’ll be firing on all cylinders instead of firing your staff.